欢迎您访问程序员文章站本站旨在为大家提供分享程序员计算机编程知识!
您现在的位置是: 首页  >  后端开发

使用Google Analytics来统计手机网站的流量

程序员文章站 2022-04-30 19:37:42
...
使用Google Analytics来统计手机网站的流量
<?php
class GoogleAnlayticsMobile {
 private $utma;       // utma cookie 记录唯一身份访问者
 private $utma_c_time = 63072000;   // 两年 (默认情况下是两年)
 private $utmb;       // utmb cookie 记录用户的一次Session失效时间
 private $utmb_c_time = 1800;    // 30分钟 (默认情况下是两年)
 private $utmc;      // utmc cookie 用户退出浏览器后失效
 private $utmz;      // utmz cookie 主要功能记录访问来源
 private $utmz_c_time = 1800;   // 30分钟 (默认情况下是半年)
 private $ga_utmhn;      // 网站域名
 private $ga_utmac;      // GA 账号
 private $ga_utmwv = "4.9.2";   // 谷歌跟踪代码版本     
 private $ga_hash;      // GA域名哈希值
 private $ga_img = "http://www.google-analytics.com/utm.gif";
 private $ga_search = array(array("baidu","wd"),array("baidu","word")array("google","q"),
 array("sogou","q"),array("soso","w"),array("youdao","q"),array("bing","q"),
 array("sogou","yahoo"),array("114118","kw"));
 private $ga_referer;
// private $remote_address;
 private $time;
 private $html;
 
 function construct($ga_utmac, $ga_utmhn, $URI = NULL, $ga_params = array()) {
  $this->ga_utmac = $ga_utmac;
  $this->ga_utmhn = $ga_utmhn;
  $this->ga_hash = $this->Hash($ga_utmhn);
 
  $this->time = time();
  // 获取请求页面URI
  if($URI==NULL) $URI = $_SERVER['REQUEST_URI'];
  // 获取引荐网站URL
  $this->ga_referer = $_SERVER['HTTP_REFERER'];
  // 获取用户IP地址只保存前三位
  $this->remote_address = $_SERVER['REMOTE_ADDR']; 
  
  // 获取流量来源
  $source = $this->GetTrafficSource();
  if($source["utmgclid"]!="") $source_str = "utmgclid=".$source["utmgclid"];
  else $source_str = "utmcsr=".$source["utmcsr"];
  $source_str .= "|utmccn=".$source["utmccn"]."|utmcmd=".$source["utmcmd"];
  if($source["utmctr"]!="") $source_str .= "|utmctr=".$source["utmctr"];
  if($source["utmcct"]!="") $source_str .= "|utmcct=".$source["utmcct"];
 
  // Set all extra parameters like screen resolution, color depth
  if(is_array($ga_params)) foreach ($ga_params as $key => $value) 
  $ga_set_params .= "&".$key."=".rawurlencode($value);
  else $ga_set_params = "";
 
  // 检查"utma"是否存在
  if(isset($_COOKIE["utma"])) {
   $this->utma = $_COOKIE["utma"];
   $this->utmb = $_COOKIE["utmb"];
   $this->utmz = $_COOKIE["utmz"];
   
   $utmb = split("\.",$this->utmb);
   
   if(strpos($this->utmz,"utmgclid")>-1) $pos = strpos($this->utmz,"utmgclid");
   else $pos = strpos($this->utmz,"utmcsr");
   $utmz = split("\.",substr($this->utmz,0,$pos));
   $utmz[4] = substr($this->utmz,$pos);
   $utma = split("\.",$this->utma);
 
   // 检查"utmc"是否存在,如果不存在,更新"utma"中的访问次数。 
   if(!isset($_COOKIE["utmc"])) {
    // 增加访问次数
    $utma[5] = $utma[5]+1;
    // 更新访问时间
    $utma[3] = $utma[4];
    $utma[4] = $this->time;
    // 保存Cookies
    $this->utma = join(".",$utma);
    setcookie("utma", $this->utma, $this->time+$this->utma_c_time, "/", ".".$this->ga_utmhn);
    setcookie("utmc", $utma[0], 0, "/", ".".$this->ga_utmhn);
    // 生成"utmb"或更新"utmb"中的访问页数。
    if(isset($_COOKIE["utmb"])) $utmb[1] = 1;
    else $utmb = array($utma[0], 1, 10, $this->time);
   }
   else $utmb[1] = $utmb[1]+1; // 在"utmb"中添加访问页数
 
   // 更新流量来源
   if($utmz[4]!=$source_str && $source["utmcsr"]!="(direct)") 
   $utmz = array($utmz[0], $this->time, $utma[5], $utmz[3]+1, $source_str);
 
   // 保存 "utmb" and "utmz"
   $this->utmb = join(".",$utmb);
   setcookie("utmb", $this->utmb, $this->time+$this->utmb_c_time, "/", ".".$this->ga_utmhn);
   $this->utmz = join(".",$utmz);
   setcookie("utmz", $this->utmz, $this->time+$this->utmz_c_time, "/", ".".$this->ga_utmhn);
  }
  else {
   $c_id = sprintf("%f", (rand(1000000000,2147483647) ^ $this->ga_hash) * 2147483647);
   $c_id = split("\.",$c_id);
   $this->utma = $this->ga_hash.".".$c_id[0].".".$this->time.".".$this->time.".".$this->time.".1";
   $this->utmb = $this->ga_hash.".1.10.".$this->time;
   $this->utmc = $this->ga_hash;
   $this->utmz = $this->ga_hash.".".$this->time.".1.1.".$source_str;
   setcookie("utma", $this->utma, $this->time+$this->utma_c_time, "/", ".".$this->ga_utmhn);
   setcookie("utmb", $this->utmb, $this->time+$this->utmb_c_time, "/", ".".$this->ga_utmhn);
   setcookie("utmc", $this->utmc, 0, "/", ".".$this->ga_utmhn);
   setcookie("utmz", $this->utmz, $this->time+$this->utmz_c_time, "/", ".".$this->ga_utmhn);
  }
  // 发送页面图片请求
  $this->html .= "<img src=\"".$this->ga_img.
  "?utmwv=".$this->ga_utmwv.
  "&utmn=".rand(1000000000,9999999999).
  "&utmhn=".$this->ga_utmhn."".$ga_set_params.
  "&utmhid=".rand(1000000000,9999999999).
  "&utmr=".rawurlencode($this->ga_referer).
  "&utmp=".rawurlencode($URI).
//  "&utmip=".rawurlencode($this->remote_address).
  "&utmac=".$this->ga_utmac."&utmcc=utma%3D".$this->utma."%3B%2Butmz%3D".
  rawurlencode($this->utmz)."%3B\" width=\"1\" height=\"1\" />\n";
 }
 
  //哈希算法
 function Hash($d) {
  if(!$d || $d=="") return 1;
  $h=0; $g=0;
  for($i=strlen($d)-1;$i>=0;$i--) {
   $c = (int)(ord($d[$i]));
   $h = (($h << 6) & 0xfffffff) + $c + ($c << 14);
   $g = ($h & 0xfe00000);
   if($g!=0) $h = ($h ^ ($g >> 21));
  }
  return $h;
 }
 
 function GetTrafficSource() {
  if(isset($_GET["utm_source"]) && isset($_GET["utm_medium"])) { 
   // 链接中设置了来源
   $utmccn = isset($_GET["utm_campaign"]) ? $_GET["utm_campaign"] : "(not set)";
   $utmcct = isset($_GET["utm_content"]) ? $_GET["utm_content"] : "(not set)";
   return array("utmgclid"=>"", "utmcsr"=>$_GET["utm_source"], "utmccn"=>$utmccn, 
   "utmcmd"=>$_GET["utm_medium"], "utmctr"=>$_GET["utm_term"], "utmcct"=>$utmcct);
  }
  else if($this->ga_referer!="") { 
   // 从引荐网站过来的流量
   $search_engine = $this->GetSearchEngine();
   // 判断是否是搜索引擎
   if($search_engine) return $search_engine; 
   else if(!isset($_COOKIE["utmc"])) { 
    // 如果是新用户或不是搜索引擎,设置referer
    $ref = $this->GetReferer();
    if(substr($ref["host"],0,4)=="www.") $ref["host"] = substr($ref["host"],4); // Remove www from URL
    return array("utmgclid"=>"", "utmcsr"=>$ref["host"], "utmccn"=>"(referral)", 
    "utmcmd"=>"referral", "utmctr"=>"", "utmcct"=>$ref["uri"]);
   }
  }
  return array("utmgclid"=>"", "utmcsr"=>"(direct)", "utmccn"=>"(direct)", 
  "utmcmd"=>"(none)", "utmctr"=>"", "utmcct"=>"");
 }
 
 function GetSearchEngine() {
  $ref = $this->GetReferer();
  for($ii=0;$ii<count($this->ga_search);$ii++) {
   if(strpos(strtolower($ref["host"]), strtolower($this->ga_search[$ii][0]))>-1) {
    $test1 = strpos($ref["referer"], "?".$this->ga_search[$ii][1]."=");
    $test2 = strpos($ref["referer"], "&".$this->ga_search[$ii][1]."=");
    $i = ($test1 > -1) ? $test1 : $test2;
    if($i>-1) {
     $k = substr($ref["referer"], $i+strlen($this->ga_search[$ii][1])+2, strlen($ref["referer"]));
     $i = strpos($k,"&");
     if($i > -1) $k = substr($k,0,$i);
     if(isset($_GET["gclid"])) return array("utmgclid"=>$_GET["gclid"], 
     "utmcsr"=>"", "utmccn"=>"(not set)", "utmcmd"=>"(not set)", "utmctr"=>$k, "utmcct"=>"");
     else return array("utmgclid"=>"", "utmcsr"=>$this->ga_search[$ii][0], 
     "utmccn"=>"(organic)", "utmcmd"=>"organic", "utmctr"=>$k, "utmcct"=>"");
    }
   }
  }
  return false;
 }
 
 function GetReferer() {
  $referer_tmp = $this->ga_referer;
  $pos = strpos($referer_tmp, "://");
  if($pos>0) $referer_tmp = $referer_tmp = substr($referer_tmp,$pos+3);
  $pos = strpos($referer_tmp, "/");
  if($pos>0) return array("host"=>substr($referer_tmp, 0, $pos), 
  "uri"=>substr($referer_tmp, $pos), "referer"=>$this->ga_referer);
  else return array("host"=>$referer_tmp, "uri"=>"", "referer"=>$this->ga_referer);
 }
 
 function SetTransaction($order_id, $amount, $shipping, $tax, $city, $region, $country) {
  // 交易记录
  $this->html .= "<img src=\"".$this->ga_img."?utmwv=".$this->ga_utmwv.
  "&utmn=".rand(1000000000,9999999999)."&utmhn=".$this->ga_utmhn.
  "&utmt=tran&utmtid=".$order_id."&utmtto=".$amount."&utmttx=".$tax.
  "&utmtsp=".$shipping."&utmtci=".rawurlencode($city)."&utmtrg=".rawurlencode($region).
  "&utmtco=".rawurlencode($country)."&utmac=".$this->ga_utmac."&utmcc=utma%3D".
  $this->utma."%3B%2Butmz%3D".rawurlencode($this->utmz)."%3B\" width=\"1\" height=\"1\" />\n";
 }
 
 function SetTransactionItem($order_id, $item_id, $category, $name, $price, $quantity) {
  // 交易商品记录
  $this->html .= "<img src=\"".$this->ga_img."?utmwv=".$this->ga_utmwv.
  "&utmn=".rand(1000000000,9999999999)."&utmhn=".$this->ga_utmhn.
  "&utmt=item&utmtid=".$order_id."&utmipc=".$item_id."&utmipn=".rawurlencode($name).
  "&utmiva=".rawurlencode($category)."&utmipr=".$price."&utmiqt=".$quantity."&utmac=".
  $this->ga_utmac."&utmcc=utma%3D".$this->utma."%3B%2Butmz%3D".rawurlencode($this->utmz)."%3B\" 
  width=\"1\" height=\"1\" />\n";
 }
 
 function GetTrackingCode() {
  // 执行跟踪程序
  return $this->html;
 }
}

以上就是使用Google Analytics来统计手机网站的流量的内容,更多相关内容请关注PHP中文网(www.php.cn)!