Hortonwork's filling for IPO: The marketing of goi

Hortonwork's filling for IPO: The marketing of going public: Pretty much the same perspective about Hortonwork’s filling for IPO from Yves de Montcheuil ( InfoWorld ): By filing first among Hadoop distribution vendors, Hortonworks is guar

Hortonwork's filling for IPO: The marketing of going public:

Pretty much the same perspective about Hortonwork’s filling for IPO from Yves de Montcheuil (InfoWorld):

By filing first among Hadoop distribution vendors, Hortonworks is guaranteed to get the lion’s share of publicity for the foreseeable future. Any competitor who follows suit will be perceived as a copycat. And since it’s unlikely that said competitors can produce a more attractive balance sheet anyway, they would pretty much be in the same type of criticism.

Original title and link: Hortonwork’s filling for IPO: The marketing of going public (NoSQL database?myNoSQL)

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